There are countless things I’ve learned in my years of adventures on social media, and in the last 3 years I’ve shared that knowledge by coaching businesses. In my coaching sessions, I’ve assisted clients with strategy, planning, and deciding which platforms are best for them. Once that is done we go into detail on how to get the most out of their social marketing.
There are a few very common issues I’ve found the majority of my clients to struggle with, but the #1 question they all have (and stress over!) is:
“What the heck do I post?”
The long answer to this is, of course, going to depend on some important factors. Some of these include: the individual business, what their goals are, what their clients respond to, what their brand’s personality is and so on. And all of those things most certainly play a huge part in getting it right.
Assuming you know most of that, there is one additional but commonly overlooked element: including great visuals.