This post is an excerpt from one made by Sara Hodge in the Connect for Entrepreneurial Women Facebook group. For daily tips, support and information on social media marketing for small business, be sure to join for free right here.
Running the numbers
Ask any social media manager who is running accounts for various clients and they’ll all tell you the same thing.
The #1 concern of most clients? Numbers.
“How long will it take you to get my Facebook page to 10,000 likes?”
“How many followers can you get me in a week?”
“Can you make this go viral?”
Of course numbers are most certainly important, as is ROI. And it’s frustrating to wait sometimes for that hard-to-measure social ROI to finally kick in, since social marketing is a slow and gradual process.
Put an ad in the paper and you can tell in a matter of days if it worked or not.
Social… not so much.