Originally posted to our private facebook group, Connect! for Entrepreneurial Women. For online marketing tips, connection to entrepreneurial women around the world, and inspiration just like this, be sure to join us here.
As women, we are taught from an early age to be modest. We are expected to downplay and not “brag” about ourselves or our accomplishments too much. We are told people will find it somehow offensive or distasteful. So, we learn to clam up.
As adult women running businesses, we tend to carry those beliefs forward into our professional lives.
Sadly, when our time comes to shine, we shy away from opportunities to take the spotlight, even though stepping into it would help our businesses grow.
“What will people think of me? I don’t want to be obnoxious…”
There’s a lot of talk these days about the fear of putting ourselves “out there” and how it’s related to Impostor Syndrome. And in many cases it most certainly is. But our deeply-ingrained modesty factor is often a big part of that, too.
This mindset in business sets us up for self sabotage. How do we market if we refuse to let our passion show? How do we share the benefits of our offers if we’re worried about being annoying?
I’m not talking about spam, here. That’s a whole other post for another day.
I’m talking about taking opportunities that are given to us and making the most of them. I’m talking about being proud of what we have to offer and excited to share it with people who are asking us to. I’m talking about dropping that modesty stuff in exchange for more sales because we firmly believe in our business and know other people will too when they see that.
I’m talking about CONFIDENCE.
It is 100%, perfectly, totally, sincerely OK to not only HAVE but also to outwardly and unapologetically SHOW confidence in our biz. It doesn’t have to be over-the-top obnoxious or even the slightest bit salesy. If you truly love what you do, it will show as genuine all the way.
That is a big part of networking and of marketing, whether in person or online. That passion and that confidence are magnetic and attractive to prospects, and inspiring when a woman is shining her unique and glorious light for all to see.
There is a time and a place for modesty, but marketing time is not it. You work hard to be proud of your biz, and that is an accomplishment in itself, which should never be downplayed.
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