Is Authenticity Returning to Social Media

Is Authenticity Returning to Social Media?

This post is an excerpt from one made by Sara Hodge in the Connect for Entrepreneurial Women Facebook group. For daily tips, support and information on social media marketing for small business, be sure to join for free right here.

Running the numbers

Ask any social media manager who is running accounts for various clients and they’ll all tell you the same thing.

The #1 concern of most clients? Numbers.

“How long will it take you to get my Facebook page to 10,000 likes?”

“How many followers can you get me in a week?”

“Can you make this go viral?”

Of course numbers are most certainly important, as is ROI. And it’s frustrating to wait sometimes for that hard-to-measure social ROI to finally kick in, since social marketing is a slow and gradual process.

Put an ad in the paper and you can tell in a matter of days if it worked or not.

Social… not so much.

Drastic measures

This pressure to continue pushing hard for bigger numbers has begun to take its toll on the social media landscape. People paid in to apps like Instagress, some allowing it to completely automate their Instagram accounts, following and unfollowing, posting inappropriate canned comments left, right and center.

Everyone hated it.

Everyone it seems, except for those doing it. Their numbers exploded.

It’s annoying, but it’s hard to argue with that. Some dude out there with 3 blurry photos of his cat currently has about 30k more followers than you do.

It comes to a point where we have to ask… do the numbers really matter?

What about authenticity? What about ethics? What about actual human CONNECTION?

Social media is interactive.

Whether it’s an auto post on Instagram or a drive by copy-paste promo shared in 9 different Facebook groups in a span of 3 minutes, it’s all about the numbers.

“How many people can I get…”

The problem is, robotic connection doesn’t work with humans. It is ineffective. It annoys everyone. It doesn’t get sales.

Yes, it gets 30k followers. The vast majority of whom are either also bots or completely irrelevant randoms.

Bots and randoms don’t buy stuff. They don’t come into your store to seal the deal. They don’t need coaching packages, or facial moisturizer.

Real people do.

Instagress is down. Chalk one up for the humans. What else can we do to bring social back around? Some say a noticeable change has begun. Have you seen it?

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Is Authenticity Returning to Social Media?

Author / sara

Thank you for visiting Strong and Worthy! My name is Sara Hodge and I am founder of the site. I am, and have always been, a firm believer and passionate supporter of all things self care, and hope to continue my work in extending that message to my fellow career women. I don't believe there can be true success in work without first achieving healthy personal growth, and my mission with Strong and Worthy is to inspire and motivate working women to fortify their confidence and resilience from the inside, in order to let it shine even brighter on the outside. In addition to I also founded my original site, in 2009. Mums 'n Chums is a parenting community that serves the Greater Toronto Area and has, in many ways, been the catalyst for the majority of the projects I have worked on over the past 7 years. Those projects have included large scale events, social media consulting and management for brands, Twitter party hosting, networking group leadership (I currently run 3 large groups), charity events, speaking engagements, and of course writing. I'm so glad you're here and would love to know your thoughts on this site as I continue to grow it into what I have envisioned it to be. Any and all feedback is greatly appreciated and will be taken into consideration. Thanks again for stopping in!

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